Experience
June 2019 - Present
Arbitration Forums, Inc.
Communications and Marketing Specialist
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Coordinate timely communications pertaining to the company’s products and services.
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Prepare emergency internal/external communications, coordinate approvals, and ensure distribution.
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Work closely with stakeholders to gather information and ensure accuracy of message.
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Curate content and build monthly e-newsletters for various audiences (approx. 30,000 recipients per newsletter).
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Represent the Marketing team in project meetings.
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Segment distribution lists and import contacts into email marketing platform.
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Author communication templates for various audiences.
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Create and edit graphics for various assignments using Photoshop, Indesign, and Illustrator.
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Author content for the employee intranet site.
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Gather content from presenters and prepare monthly Town Hall presentation.
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Edit collateral following a style guide, ensuring content meets standards.
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Assisted Marketing department with transferring email marketing platforms and coordinating with vendors.
October 2017 - June 2019
PSCU
Content Development and Distribution Specialist
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Collaborate with Product Managers, IT Managers, and other internal staff to develop and distribute external communications using Pardot system
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Gather client data from Salesforce database for email distribution using VLookup Excel function
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Provide 24/7 emergency external communication coverage for IT outages and fraud risks
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Build automated email campaigns, import email templates, and set email distribution list rules in Pardot Engagement Studio
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Reset hard email bounces in Pardot
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Build dynamic email distribution lists in Pardot
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Curate content from Marketing, Product, and IT staff and build weekly external newsletters in Pardot
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Ensure accuracy and maintain an organized workflow in a fast-paced environment with changing deadlines
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Write and polish content for Marketing, Product, and IT communications
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Edit HTML code in email templates
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Proofread communications and marketing collateral for team members and department
July 2017 - October 2017
PSCU
Content Writer (Contractor)
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Collaborate with internal departments to curate and polish communications for external distribution through Pardot
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Work with IT Operations Manager to communicate IT outages during business hours
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Proofread content for team members
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Assist with training new team members