Graphic Design
Brand Development Guide
CenturyLeap
This brand development guide was created as a capstone project for the graphic design specialization course offered by CalArts via Coursera.
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As part of the assignment, I was tasked with creating a fictional company and developing its brand identity. I crafted the look and feel of the brand by introducing a color palette, designing the logo, and creating mock-ups of potential products.
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Once the individual elements were created, I designed the guide using Adobe InDesign. The compiled branding elements tell the story of the company's identity.
Reception Signage
On a monthly basis, I design ten to twelve images to use in a slide show in the reception area of Arbitration Forums, Inc. The slides contain information about the company's values, facts, national holidays, and monthly celebrations.
